For those unfamiliar with the anglicisms of marketing, branding is the image of a company. More specifically, it is the practice of creating a unique name and image for a product or service so that it stays in the minds of consumers.
We recognize a "good" branding when the evocation of a slogan, a color or a shape reminds instantly (and especially unconsciously) the product or the brand we are talking about.
Here are some examples of brands whose image is present in everyone's mind:
The companies in these examples all have one thing in common: a successful branding that is so unforgettable that the brand is easy to guess. For a brand to stand the test of time, it must become "obvious" to consumers. That's what branding is all about!
Branding is important for many reasons. It helps establish a company's identity and differentiates it from its competitors. A strong brand inspires customer trust and loyalty, which can translate into increased sales and long-term success.
Having an impactful brand image makes a company more memorable and easier to recognize. This gives it a significant advantage in competitive markets. A strong brand is also a valuable asset that can be leveraged in a variety of ways, such as through partnerships and licensing agreements (look at what Disney, Marvel and Lego are doing for example).
In addition to its impact on a company's bottom line, consistent branding is also important for building relationships with customers and stakeholders. By consistently communicating its values and mission (the so-called "Why") through its brand, a company can create an emotional connection with its audience. It can establish itself as a trusted and respected member of its industry.
Here are some tips to help develop your branding:
In theory, building a strong identity and reputation may seem simple... Only in theory! Because while it takes time for successful branding to take shape and spread on its own, it only takesone bad decision to cause it to collapse and wipe out years of work.
At Growth Agence, we understand this. That's why we implement solid and proven strategies, focusing on THE mission of your company, the "why" of its existence. It is only from there that we will create together a perennial identity, with a value proposition and an aligned vision to spread a meaningful communication.