Before approaching things under a more "technical" aspect, let's explain in a few lines what a Web Site really is. Simply put, a website is a set of web pages that are hosted on a server and accessible via the Internet through a browser (Chrome, Firefox, etc.). Websites can contain a wide variety of content, ranging from text to images to videos to interactive features such as forms, games and shopping options (for e-commerce).
Websites can be accessed by entering their URL (Uniform Resource Locator) in the address bar of a web browser or through a search engine like Google, Yahoo or Bing. The web browser then retrieves the web pages and other resources attached to the web pages from the server and displays them to the user.
Websites are an important tool for businesses, organizations and individuals to communicate and share information with a wide audience.
Nowadays, having a website is vital for a company. It allows them to have an online presence and reach a wider audience. A website can provide information about the company's products or services, as well as contact information and contact details (if there is a physical presence). These last two points are not only valid for companies, they are also valid for administrations, liberal workers, public services, communities, etc.
A website is also a formidable marketing tool. If it allows to be visible by hundreds, even thousands of potential customers regardless of their geographical location (even more when it is optimized for search engines). It also facilitates the passage to action: request for quotation, purchase, collection of emails, are all actions that can be performed in a few clicks by Internet users.
In terms of communication, having a website maximizes the reach of your advertising campaigns whether they are done on networks or elsewhere. In addition, it allows you to take advantage of the power of SEA (search engine advertising); an acquisition technique complementary to the famous SEO.
Overall, a website plays a crucial role in a company's success by helping it interact with its customers, anchor its brand in the minds of consumers and grow its business.
For a company to take full advantage of the effectiveness of a website in its business strategy, it needs to be well designed, user-friendly and visually appealing. It must also serve its message and identity.
An optimized website must :
All of these criteria are essential to provide a positive user experience, anchor the brand in the public's mind and establish the company's authority in its field of activity.
As you can see, a company that has a website is one step ahead of its competitor who does not. But the simple fact of having a digital window on the web is not enough. As explained above, it is essential to respect a number of criteria.
In order for a website to attract people, it needs to get noticed. To do this, the most viable solution is to have a fast and optimized site and a solid SEO strategy as we offer at Growth Agency. Our developers are qualified to create unique sites that respect the rules set by search engines. Beyond these standards, we promote the user experience in order to increase conversion.