TikTok is THE social network of the last two years, especially for the new generation (the so-called "millennials"). The particularity of TikTok - widely adopted by its competitors since - is to broadcast short catchy videos accompanied by a musical background. Initially seen as an entertainment platform, TikTok is now a real goldmine for advertisers looking to reach a younger audience.
The latter can use the social network in several ways to achieve their goals. First, by creating sponsored hashtags that are promoted by TikTok to users interested in that particular topic. Advertisers can also create effects through filters or effects that users can use for their own videos.
In addition, advertisers also use TikTok by creating sponsored ads, which are actually short videos presented to users while they browse the application. As with other social networks, the ads can be targeted according to several parameters, such as users' interests or demographics, making it an effective way to target a specific audience.
TikTok is undeniably the new "digital place" to be in order to take advantage of a powerful algorithm that greatly favors virality. It is currently the network with the largest and fastest exposure potential.
Getting tens or hundreds of thousands of views is far from unattainable. However, as with any advertising platform, it is important for advertisers to accurately determine their persona in order to deliver relevant and engaging videos to their target audience.
TikTok is an extremely popular social media for young people where it is easy to create and share video clips around dance, comedy or education. These range in length from 15 seconds to less than three minutes for most (the limit is 10 minutes). TikTok is the social network that has enjoyed the strongest audience growth among all its competitors and this growth continues!
For businesses, the appeal of TikTok ads is obvious. With an algorithm designed to maximize virality, it is a social network of choice for marketing and promoting products or services. This is for several reasons, the most important of which are:
As you can see, today, a company that wants to increase its online presence in a minimum of time cannot do without TikTok. It's probably the best opportunity to get known in a record time, with a "cool and dynamic" branding to attract a young audience more likely to identify.
As amarketing agency, we're raving about TikTok. We have to say that there is a lot to be said for it, because we believe it is the biggest shortcut to profitability that exists today. Nevertheless, your profitability on TikTok Ads remains conditioned by the mastery of certain codes specific to the social network. The role of our experts is to help you respect these codes to propel the results of your ads beyond your expectations!