CRM is the acronym for "Customer Relationship Management". In other words, it is a tool for "customer relationship management". It is a type of software that helps companies manage and analyze interactions and data throughout the customer lifecycle. This is done in order to improve customer relationships, build customer loyalty, and boost sales and revenue growth.
Modern CRM systems are mostly cloud-based or installed on a company's own servers. They can be customized to meet the specific needs of the company.
Customer Relationship Management (CRM) systems are used to store and manage information about customers/prospects. As such, they track customer interactions, sales, and provide information to help companies make better decisions. By collecting all kinds of data about the prospect's journey, they can be used by various departments within a company, such as sales, marketing and of course, customer service.
The purpose of such a tool is to better understand customers in order to improve their experience, both in the search for a service and in the act of purchasing. In a few words, a good customer relationship means more satisfied customers.
Here are some of the benefits of using a CRM system:
A growing company is a company that keeps its customers loyal by giving them satisfaction. The proper use of a CRM tool can facilitate the management of this relationship.
As explained on our homepage, "there are good CRMs and bad CRMs". What determines a good CRM obviously depends on the possibilities it offers, but especially on its ability to adapt to the specificities of the company. Indeed, not all CRMs offer the same flexibility, especially in marketing automation and database manipulations.
A good customer relationship system should have the following characteristics:
At Growth Agence, our teams are trained to work with Hubspot and Pipedrive. We are even certified partners of Hubspot, proof that we are able to modify and adapt the software in question to perfectly fit the needs and requirements of any company.