There are several reasons why prospecting on LinkedIn can be a useful tool for businesses:
In a digital presence strategy, LinkedIn is a valuable tool for prospecting, as it offers the opportunity to connect with an audience of professionals potentially interested in your business.
As you can see, LinkedIn is a professional social network that can bring a lot to an entrepreneur looking for clients or professionals to collaborate with. You will have understood it,
But like everything else, the platform operates according to its own codes. Here are some tips for prospecting on LinkedIn:
Finally, remember that the key to successful prospecting on LinkedIn is to stay proactive and build your network consistently. Little known time-saving hacks rarely work. Beware of advice from so-called experts...
LinkedIn is not Facebook! This social network responds to different communication norms, where sharing high-value information offers more virality than entertainment content. In this sense, it is full of "key accounts" to which it is very interesting to connect.
This is precisely the strategy we use at Growth Agence: the "ABM" approach, or Account-Based-Marketing (or strategic account marketing approach). Thanks to this approach, we target the "key accounts" most likely to meet the profile of the target customer for your sector of activity. This entire step is automated so that all you have to do is speak up and highlight your skills.